The Egyptian Commercial Real Estate Market is expected to grow at a CAGR of 10.19% from USD 8.54 billion in 2023 to USD 13.88 billion by 2028. Despite the COVID-19 pandemic causing a slowdown in the economy, the real estate sector remains resilient with a stable outlook. The government has announced economic measures worth more than USD 4 billion to fund a comprehensive COVID-19 pandemic strategy, real estate development for the middle-income group, and EGP 20 billion to fund the stock market. Future Commercial Center is one of the assets that effects widely in the previously mentioned statistics. One of the main keys to marketing for this project is OOH advertising to reach the widest audience and convert sales. The commercial real estate project visited Cairo's OOH platforms in a plain yet informative campaign. Using dark navy in the artwork indicates power and authority, which is convenient for the brand and its objective to sell retail and office spaces. Moreover, the tagline Reimagine The Future enhances the primary color choice to ensure the ad's message has been delivered to the fullest. The geo-distribution of the campaign is extremely strategic, as the campaign has been placed on busy vital bridges like the 6th Oct Bridge and highways around East Cairo, which helps in meeting the most qualified audience. To find out more about FCC recent OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.
