Poltrona Frau is a leading luxury furniture company that is known for its high-quality craftsmanship and use of luxurious materials. The company has a long history of collaboration with designers and is committed to sustainability and social responsibility. Recently the Furniture brand released n OOH campaign to announce its branch on Jumeirah Beach Road.The campaign has displayed using the unipole OOH size, which made the brand stand out and also made it easy to notice pedestrians and passersby. The geo-distribution was strategic, as the brand placed its billboards on highways to attract Class A. The artwork is very classy yet extremely classy, showing two armchairs in a dark blue color and a gradient to black, with a black background to add an extra dimension of classiness. Moreover, the copy that shows how the furniture maison is ancient: “Handmade in Italy Since 1912.” The artwork and copy together create a powerful image of a classic and contemporary company. It is a company that has stood the test of time and continues to offer its customers the finest in furniture.It’s worth mentioning that Poltrona Frau is a family-owned business that is now run by the fourth generation of the Frau family. The company is committed to sustainability and social responsibility. Poltrona Frau uses recycled materials in its products and has a zero-waste policy. The company also supports a number of social initiatives, such as the Poltrona Frau Foundation, which provides scholarships to students studying design.
