The Korean government has recently made an exciting announcement, declaring 2023-2024 as Visit Korea Year. This two-year initiative aims to showcase the country's incredible offerings to global travelers, inviting them to immerse themselves in Korea's dynamic and captivating culture. To kickstart this momentous campaign, Korea Tourism Organization launched a Digital outdoor campaign in Dubai during the third week of July. The strategic placement of numerous screens across busy areas in the city ensures that the campaign reaches a wide audience and maximizes its impact. The visually stunning campaign focuses on delivering a simple message: Visit Korea year 2023-2024. Against a clean white background, the visual elements highlight Korea's diverse and picturesque locations while showcasing the country's vibrant and dynamic charms. In addition to the core message, the tagline Challenge Korea is prominently displayed in the visuals. This tagline captures the spirit of adventure and encourages travelers to embark on a journey of exploration, discovery, and personal growth through their visit to Korea. The campaign aims to create a sense of anticipation and excitement among potential visitors, offering glimpses of some of the best places to explore in Korea. Learn more about brands’ OOH campaigns’ details by visiting our Insiteopedia and navigating its various sections.
