Following their prior appearance, Fayrouz, the popular fruit beverage brand, recently launched an outdoor advertising campaign in Cairo to promote their new summer flavors, pear and cactus fruit. The campaign features the well-known comedian Taha Desouky, adding an element of humor and entertainment to the marketing strategy.\r\nThe billboards, strategically placed in high-traffic areas across the city, showcase the vibrant colors and refreshing nature of the new Fayrouz flavors. The images are accompanied by Desouky drinking the new tasty summer beverages. The bright, eye-catching images of the new flavors and the humorous messaging help Fayrouz stand out from the crowd and grab the attention of potential customers. \r\nThe decision to feature Taha Desouky in the campaign is also a shrewd move. Desouky is a popular comedian in Egypt with a huge following on social media. His inclusion in the campaign helps to increase the brand's visibility and appeal to a younger demographic who are more likely to engage with social media advertising. By using Desouky's comedic talents, Fayrouz is able to create a fun and engaging campaign that resonates with its target audience.\r\nFayrouz's outdoor advertising campaign in Cairo to promote their new summer flavors pear and cactus fruit featuring Taha Desouky is a smart and effective marketing strategy. The use of billboards in high-traffic areas, the vibrant imagery, and the inclusion of humor help to engage with the target audience and make Fayrouz stand out from the crowd.\r\n\r\nTo find out more about Al Ahram Beverages' most recent OOH campaigns, visit Monitoring Out-of-Home (MOOH), a specialized media intelligence agency and analytic system operating in Cairo and the United Arab Emirates.