If you're a fan of Chipsy potato chips, chances are you've seen Tamer Hosny's face on billboards, TV ads, or social media posts. As Chipsy's brand ambassador, the influential artist has always been playing a crucial role in promoting the brand and connecting with customers in Egypt and beyond. With his beloved snack brands in the region ever since! As anyone may recall, Chipsy's most recent flashy billboards featuring Tamer Hosny were hard to miss; with a charismatic personality, infectious smile, and genuine love for Chipsy's products, the brand has achieved significant success and growth in Egypt and become one of the most recognizable, and now the iconic food and beverages brand is back with another impressive OOH campaign. As expected, Tamer Hosny serves as the brand's ambassador once again, setting to capture the heart of snack enthusiasts everywhere. The campaign's catchy slogan, A chip or two makes any meal better, perfectly captures the brand's message that their chips are the perfect snack to enhance your snacking experience while featuring their eye-catching new flavors: lemon and coriander, garlic, and hot salad. Chipsy understands that snacking is an important part of Egyptian culture, and that’s why they have introduced new flavors that are tailored to local taste buds. The billboards featuring the new flavors are designed with bold colors and graphics that make your mouth water, and the images of the chips and new flavors leave no doubt about what you're getting. As a well-established brand, Chipsy is always looking for ways to innovate and keep up with their customer's preferences, and they know that Egyptians will love these new flavors. The brand has made sure to cover all corners of the city with their latest outdoor campaign, strategically placing their billboards in high-traffic areas throughout Cairo, most importantly in major highway areas. In addition, Chipsy has also placed billboards in residential areas and neighborhoods, ensuring that people from all walks of life can see them. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
