Global mobile manufacturer OPPO has surprised once again the Egyptian market with the launch of their latest smartphone model, the OPPO F5. The brand has impacted the outdoor landscape of Greater Cairo with a breakthrough OOH media strategy. Creating an all-new geo-positioning based on “branding corridors”, the tech giant has fashioned serials of diverse OOH types and sizes that immerse viewers in the campaign, combining the product launch with efficient branding never before seen in Egypt. Launched during the first week of December on the most strategic spots of Greater Cairo, such as the 6th of October Bridge and the 26th of July Corridor, the campaign has certainly not gone unnoticed. The ads portray the new sleek smartphone and introduce the latest slogan of the mobile brand “Selfie expert and leader”, as well as the F5 slogan “Capture the real you”.
