This summer season, billboards dotting Greater Cairo have advertised not just real estate but also North Coast hospitality and tourism providers. Tatweer Misr's billboards showcase their achievements in developing multiple projects in the coveted summer destination. Tatweer Misr's most recent outdoor campaign marks their third this summer, this time informing travelers about the activities available at D-Bay. Today’s outdoor campaign visualizes Tatweer Misr's goal in the North Coast, featuring the names of residential projects - Fouka Bay, D-Bay, and Salt - to showcase the tranquil experiences available by their coastlines. The ad copy Creating Sahel Destinations declares their mission. The billboards feature images evoking a relaxing coastal lifestyle by the seaside beaches. Tatweer Misr aims to communicate its vision of crafting iconic coastal hotspots that offer treasured summer memories. By placing their hotline as the call to action, Tatweer Misr makes it easy for interested buyers and investors to contact them directly to learn more about their projects transforming Egypt's North Coast. The successful billboard campaigns attest to Tatweer Misr's strengths in conceptualizing, planning, and delivering such large-scale integrated living communities. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
