It’s known that luxury brands like to display their campaigns with sleek, clean visuals, and this is exactly the case in Charriol’s recent campaign—The variety of OOH mediums targets a different audience segmentation. Billboards are typically seen by a large number of people, making them ideal for reaching a broad audience. Unipoles and hoardings are often seen by people who are driving or walking, making them ideal for reaching people who are on the go. Digital screens can be targeted to specific demographics, making them ideal for reaching people who are interested in luxury goods. The use of different OOH mediums allows the company to reach a wider audience and target its advertising more effectively. The artwork shows a model with a minimal hairdo dressed minimally to let the audience focus on the star of the campaign, Charriol pieces, placed on a white background that was chosen for the same reason. The model is wearing the St-Tropez™ GMT, while the purse’s model is still unknown as it’s not published on the brand’s website yet. It’s worth mentioning that Charriol is one of the brands that will present its novelties at the most prestigious event of the year for the horology industry, Watches, and Wonders 2023, Geneva.