Egyptian Ceramics brand Abd El Aziz El Sallab has hit the roads of the city with a new outdoor campaign that lures customers to their stores with great rewards.

With ad copy that resembles the typical TV contest from the 90s, the ads  offer “free bedrooms” and “free living rooms” to customers who buy  ceramic or porcelain tiles. The artwork includes LED designs over black  backgrounds, reinforcing the 90s concept, and informs viewers of the  location of the stores.

The campaign was launched during the first week of December and can be  seen on the main roads of Greater Cairo with Large and X-Large  uni-poles, double-decker poles, billboards, lightboxes and mega-signs in different locations across Greater Cairo.

Abd El Aziz El Sallab rewards customers with furniture-00Abd El Aziz El Sallab rewards customers with furniture-01
Abd El Aziz El Sallab rewards customers with furniture-00Abd El Aziz El Sallab rewards customers with furniture-01

The Art & Science of OOH

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