Multi-brand ambassador campaigns can be a great way to reach a wider audience and build brand awareness. When done correctly, these campaigns can help you connect with your target market on a deeper level and create a more personal connection with your brand. Samsung is one of the brands that is active on OOH, as the previous campaign during this current month promotes the Galaxy A34 5G. Samsung’s campaign to promote the all-new Neo QLED 8K TV was a perfect example of a successful multi-brand ambassador campaign as the electronics giant chose different brand ambassadors who represent different segments to guarantee the broadest audience possible, which helps raise brand awareness. Amira Karara, Laila Zaher, Islam Fawzy, Bazooka, and Khaled Jwad's appearances on the billboard caught the attention of different segmentation from Gen X, Gen Z, Action fans, comedy fans, and reels watchers. The campaign’s geo-distribution is broad as you can spot the campaign on busy bridges such as the 6th of Oct Bridge and highways to guarantee to display the new TV to the commuters and passersby. It’s with mentioning that following the broad segmentation targeting, Samsung displayed the campaign on digital screens with Mobilaty powered by Al Safy, so you can get your TV set and pay in installments with 0% interest and 0 downpayments and get free insurance. You can also notice that the digital screen is annexed with Souhoola and Content as payment solutions. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
