Al Safwa Hospital, located in 6th of October City, has recently launched a new out-of-home (OOH) advertising campaign to promote the quality of their medical services. It is the hospital's first time appearing in a form of an OOH campaign, and it aims to reach a wider audience outside of their immediate vicinity. The campaign features a series of billboards that carry messages aimed at instilling confidence in patients and highlighting the hospital's commitment to providing top-quality medical care. \r\nThe campaign is actively promoting the excellence of their medical services through a new billboard campaign. One of the billboards carries the message Now feel reassured to instill confidence in patients, highlighting the hospital's commitment to providing top-quality medical care for their well-being.\r\nAnother message on the billboard highlights the hospital's 24-hour emergency services, which is an important feature for patients who may need urgent medical attention at any time of the day or night. \r\nThe final message on the billboard reads For every disease, there is Al Safwa Hospital”, this message conveys the idea that the hospital has the expertise and facilities to treat a wide range of medical conditions and provides a sense of reassurance to potential patients who may be looking for specialized medical care.\r\nAl Safwa Hospital's billboard campaign is effective in communicating the hospital's commitment to high-quality medical care and providing reassurance to potential patients. The messages are clear, concise, and targeted towards the needs of patients who are seeking the best medical care available.\r\nCheck out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.