One of the best ways to create buzz around the latest offerings is through a powerful advertising campaign, and what better platform to launch it on than Noon - a strong contender in the mobile app market? Following their successful Noon minutes showcase, this new campaign, highlighting two campaign messages, is sure to generate excitement across Dubai's streets. The approach the campaign took is simple yet effective in promoting the phone. The first billboard features the Motorola Razr 40 phone prominently, with the slogan Beyond the Limits displayed alongside it. This slogan suggests that the Razr 40 is a phone that can take users beyond their current limits, whether that be in terms of technology, productivity, or creativity. The slogan is accompanied by a call to action that encourages customers to Flip it from 1999 AED, which refers to the phone's foldable screen. This call to action is straightforward and emphasizes the phone's unique design and affordability. While the other billboard communicates Noon Food, promoting its latest offering Noon One, The campaign features eye-catching billboards with bold tempting messages that tell residents to try Noon One for unlimited free delivery while also encouraging customers to try different food restaurants across the campaign’s billboards. The campaign took place as digital screen, hoarding boards, and lampposts in the second week of July.
