NTG Developments, a pioneering real estate developer, returns after their last appearance back in 2021 unleashing a captivating OOH campaign to introduce their latest masterpiece in Egypt, InTown. This commercial project boasts a fusion of retail and office spaces, ideally situated in the heart of New Cairo. The campaign's compelling message, What happens InTown stays forever, sets the stage for a journey into a world of perpetual allure and significance. Partnering with prominent companies such as KAD, LDP + Partners, Egypro FME, and Ace Project Management, NTG Developments has amplified the anticipation surrounding InTown. The OOH campaign, brilliantly executed, envelopes viewers in an immersive experience, featuring a dynamic interplay of colors and enigmatic visuals. Drawing on the symbolism of black, sky blue, and red, the billboards effortlessly communicate the essence of InTown. Black exudes an air of elegance and timelessness, signifying a project that will endure the test of time. Sky blue symbolizes boundless opportunities, reflecting the limitless potential that awaits investors and businesses within InTown's precincts. Meanwhile, red ignites passion and excitement, embodying the vibrant energy that pulsates through this remarkable development. The mystic visuals showcased throughout the campaign evoke a sense of wonder and curiosity, beckoning passersby to explore the secrets within InTown. As viewers engage with the enigmatic models portrayed in monochrome style, they are invited to imagine the possibilities that unfold within these transformative spaces. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
