Mitsubishi Motors has decorated the UAE’s billboards with a new outdoor advertisement dedicated to their current blazing-hot summer offer! The previous campaign from the Al Habtoor Motors automotive brand was all about driving in summer with style, and now they’re heating it up! The offer is “Buy Now, Pay Later,” including 3 years of free service, with free registration, free insurance, free tinting, and free Scotchgard, all in bold red text to catch attention. The “Hottest Summer Offer,” indeed! The promotion covers three of Mitsubishi's most popular models: The All New Outlander, Montero Sport, and Xpander. All three models are featured prominently in the eye-catching yellow billboards that have been erected across the UAE to promote the offer. Using yellow color in the visuals of Mitsubishi's promotion is a deliberate choice to evoke feelings of warmth, optimism, and energy. Yellow is often associated with sunshine, happiness, and positivity, all emotions that Mitsubishi may want to associate with their brand and summer offer. As for the desert setting in the visuals, this is also intentional. The desert is a familiar landscape in the UAE and is often associated with adventure, exploration, and ruggedness. By featuring their cars parked in the desert, Mitsubishi is trying to appeal to customers who enjoy off-road adventures and are looking for a car that can handle the demands of the desert terrain. The Buy Now, Pay Later promotion is designed to make it easier than ever for customers to get behind the wheel of a brand-new Mitsubishi. With no upfront payment required, customers can take advantage of the offer and its many other benefits and drive away in their new car without worrying about the financial burden of paying for it upfront. In the second week of July, Mitsubishi Motor’s campaign was released in Sharjah on hoardings.
