Leading regional bank Emirates NBD has finally announced its strategic partnership with Barça on the billboards of Greater Cairo with a new outdoor campaign that promotes three new co-branded bank cards.
Since the bank became a regional sponsor of the Spanish team last July, the partnership is creating several initiatives that aim at bringing FC Barcelona’s fans in Egypt closer to their team. The present OOH campaign features a series of co-branded debit and credit cards, with a partitioned background that also includes a photo of the leading players of the team –Messi, Piqué, Iniesta, Busquets, and Luis Suárez.
The campaign was launched during the first week of December and can be seen on selected locations using uni-poles, mega signs, and double-decker poles in various locations across Greater Cairo.
Brand: Emirates NBD Egypt
OOH Size: Uni-Pole | Gate | Mega-Sign | Double-decker Pole
Region: North Africa
Tags: FC Barcelona | Gerard Piqué | Leo Messi | Sergio Busquets
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