Introduction: June 2023’s Market Insights is here! This analysis offers an in-depth analysis of Greater Cairo's OOH industry, showcasing occupancy rate, major sectors, and year-on-year comparison, providing valuable insights for businesses in the region. Key Events in June 2023: June witnessed various celebrations like the summer season and Eid al-Adha. Brands leveraged OOH campaigns to promote exclusive offerings during this busy period. Occupancy Rate Incline: During June 2023, the OOH sector in Greater Cairo experienced a 6% surge in occupancy, reaching an overall rate of 77%, compared to the previous month, May 2023. Sector Analysis: Real Estate: In June 2023, the Real Estate sector witnessed a 9% decrease in activity rate in comparison to May 2023. FMCG Industry: The FMCG sector, covering food & beverages, cleaning products, cosmetics, and personal care, and pharmaceuticals and biotech, experienced a notable 7% increase in activity rate compared to the previous month. Telecommunication: The Telecommunication industry witnessed a 1% rise in activity compared to the preceding month. Foodservice: The outdoor advertising activity in the Foodservice sector shows no change from the previous month, maintaining a consistent level. Healthcare: The Healthcare industry exhibits steady occupancy, mirroring the rates seen in the previous month. Year-on-Year Comparison: Occupancy Rate Incline: In June 2023, the OOH sector experienced a 5% increase in occupancy compared to the same month in 2022. Sector Analysis: Real Estate: In June 2023, the OOH occupancy in the Real Estate industry remained consistent with that of June 2022. FMCG Industry: The Fast-Moving Consumer Goods industry shows an impressive 8% increase in activity compared to the previous year. Telecommunications: The Telecommunications sector OOH occupancy is consistent compared to last year. Foodservice: The Foodservice sector has witnessed a 1% increase compared to May 2022. Healthcare: The Healthcare industry experienced a 3% decline in activity compared to the preceding year. Conclusion: June 2023's Market Insights for Greater Cairo's OOH industry reveal a promising surge in overall occupancy rate, reaching 77%. The FMCG sector shines with a remarkable 7% increase, while Real Estate holds steady. Telecommunications remains consistent, and Foodservice maintains its level. However, Healthcare faces a 3% decline. These valuable insights offer businesses in the region opportunities to strategize and optimize their OOH campaigns for future success. As the market continues to evolve, understanding sector trends becomes crucial for effective advertising and branding endeavors. Visit MOOH, our partnering OOH media intelligence firm and analytic system in Cairo and Dubai, for more information on the campaign budget, OOH types, location, and more. It maintains track of what's going on with the Billboards regarding advertisers, campaign budgets, media planning, and OOH types, among other things. You can browse the Top 20 Campaigns that claimed their place on Cairo's OOH landscape this month through TOP CAMPAIGNS LINK
