In a thrilling move that harkens back to the successful Batman 2019 event, Ibn Battuta Mall and DSS have gathered all Batman enthusiasts for an action-packed extravaganza. The excitement is palpable as Dubai's highly anticipated Batman takeover event takes center stage in the outdoor advertising campaign. With the event set to take place during the summer season, the campaign marks a strategic partnership between Ibn Battuta Mall and DSS. Notably, this marks Ibn Battuta Mall's first outdoor campaign in Dubai, while DSS makes a triumphant return almost a year after its last appearance with the Summer Restaurant Week awareness campaign. Today’s outdoor campaign encompasses a diverse range of billboard formats, capturing the attention of passersby through hoarding and mega-com visuals. The iconic and authentic imagery of the original Batman cartoon sparks an electric sense of anticipation among the public, stirring excitement for the upcoming event. Eager to experience the epic event firsthand, viewers are enticed by the strategically placed call to action: the event's date. As Ibn Battuta Mall and DSS join forces, they promise an unforgettable gathering of Batman, “Legends of the Dark Knights”, ensuring an action-packed event that will leave attendees in awe. Get to know the Events and Exhibitions taking place this summer here.
