Out-of-home (OOH) advertising has always been a popular medium for real estate companies to showcase their properties and attract potential buyers and investors. In June, several real estate companies competed in the top campaigns race, each vying to capture the attention of consumers with eye-catching and creative OOH campaigns. This wasn’t the case in June of last year’s top campaigns, which was a mix of entertainment, real estate, and media & broadcasting. Here are the top OOH campaigns for June 2023, all from the real estate industry: 1- The Med - 108 ad faces The Med. was the winner in June’s OOH Top Campaigns race; In a strategic move to generate awareness, People & Places’ appeared with a hard-to-miss visual on large OOH formats on main roads adorn prominent locations such as the Suez Road and 6th of October Bridge, aiming to captivate passersby. What sets this campaign apart is the developer's unique partnership with Campbell Gray Hospitality, offering future Gray Laguna residents a remarkable Waterfront Serviced Community experience. It’s worth mentioning that the campaign used the digital solution along with the static billboards to target different audience segmentation. 2- Eval Towers - 105 ad faces EVAL TOWERS by Contacts Developments took the second place with a total of 105 ad faces. Their campaign featured stunning images of the towers and the surrounding area, along with information such as the hotline; the simplicity of the artwork ensured that passersby could easily understand what the campaign was about and the project's key features. 3- Seazen North Coast - 99 ad faces Seazen North Coast by Al Qamzi Developments secured the third spot with a total of 99 ad faces. The campaign showcased the relaxed models to give the impression of coziness and tranquillity, encouraging the audience to buy units in the project. The campaign was displayed in various locations and mediums, including digital screens and traditional billboards. 4- Valencia Valley - 69 ad faces Valencia Valley by NCB Developments launching campaign occupied the fourth place with a total of 69 ad faces. The residential project’s launching party was hosted by Sharmoofers and Ramy Sabry. The real estate developer strategically placed the OOH campaign along the main road leading to New Cairo City and using large and digital outdoor media formats to capture the attention of passersby, ensures maximum visibility and engagement. With Valencia Valley's luxurious living and NCB Developments' commitment to excellence, this project was set to capture the eye of discerning homebuyers looking for an exceptional living experience. 5- SA'ADA NEW CAIRO - 58 ad faces Sa'ada New Cairo, a new residential complex, secured the fifth place with a total of 58 ad faces. The artwork didn’t include any visuals, only calligraphy in Arabic on one version and English on the other version; some of the ad faces include a different tagline that reads, The upcoming is happiness, using the project's name, Sa'ada, in place of the word happiness in the sentence. This tagline conveyed the message that Sa'ada is not just a place to live but a place where residents can experience a happy and fulfilling life. Sa'ada New Cairo is a flagship project for Horizon Egypt, and with this outdoor campaign, Horizon Egypt is sure to attract even more attention to the project and generate interest from prospective buyers. With this campaign, Horizon Egypt is sure to generate even more interest in Sa'ada. In conclusion, the real estate industry continues to leverage the power of OOH advertising to promote its properties and attract potential buyers and investors. The winning campaigns in June showcased the creativity and effectiveness of OOH advertising, with each campaign using compelling visuals and clear messaging to capture the attention of its target audience. Moreover, it's been noticed that real estate development companies are joining the digital OOH to show how the marketing knowledge is developing, especially to attract new audience demography by deploying new ad displays. To know the rest of the 20 contenders of Cairo’s OOH top campaign deathmatch, check out the below visuals. Also, through June’s market insight, you’ll have the chance to learn more data and figures about Cairo's billboards' latest analysis.
