A new OOH campaign from leading Egyptian brand Juhayna promotes the popular Danish packed cheese “Puck”. The ads feature different images of the white Feta cheese surrounded by nutritious food items, with ad copy that reads “Celebrating the everyday chef” and emphasizes the “European quality” of the product, which Juhayna manufactures in Egypt as part of a joint-venture with Danish dairy brand Arla Foods. Launched during the first few days of December, the campaign uses uni-poles, Gates and Mega signs across several districts of Greater Cairo.
