Bazooka, a fast-food chain known for its delicious fried chicken, has been making waves with its latest out-of-home campaign in Cairo. Following the success of its December 2022 OOH campaign, the brand has slowly and steadily been placing itself in the outdoor market of the city. The latest campaign is a testament to the brand's commitment to creating a strong presence in the highly competitive food industry. The campaign was strategically placed on busy roads in Cairo. The visuals and fonts used in the campaign were bold, with the brand's different products displayed on a black background along with the brand's logo and the slogan, Sorry, but our chicken is fresh. The use of the black and orange color mix, which is the brand's signature color scheme, further enhanced the campaign's impact and helped in creating brand recognition. Bazooka has always focused on highlighting its logo and products in its OOH campaigns, and this one was no different. By showcasing only its different products on a black background, the brand was able to draw attention to its offerings and create a sense of curiosity among passersby. The slogan, Sorry, but our chicken is fresh, also helped in creating a memorable, competitor-provoking, and catchy message that resonated with the brand's values of freshness and quality. The success of the campaign can be attributed to the brand's smart and strategic approach to OOH advertising. For those interested in exploring more foodservice OOH campaigns, Insiteopedia is a great resource. For more in-depth details about Bazooka's latest OOH campaign in Cairo, MOOH is the go-to source.
