Tie House, the popular Egyptian men’s clothing line, has launched a new advertising campaign showcasing their unique new collections to celebrate their 28th anniversary. The campaign features football star Mohamed Zidan and aims to showcase how Tie House creates one-of-a-kind fashion wear with top-notch quality. Mohamed Zidan, a former professional footballer who played for several clubs in Europe and the Middle East, is the perfect ambassador for the campaign. Zidan is known for his impeccable sense of style, both on and off the pitch, and he shares Tie House's passion for sustainability. The fashion wear brand chose Zidan as he has this star quality and represents the demography of Gen X customers, which is the target audience of the brand. The ad copies note the brand motto, “Every day, Everywear”, alongside Mohamed Zidan rocking unmatched comfort and unbeatable quality. The campaign encourages the Egyptian audience to elevate their casual style with Tie House’s Premium 100% Egyptian cotton clothing. The geo-distribution of the campaign is spotted on strategic areas such as the 6th of Oct Bridge to target the commuters of the previously mentioned demography. For more information about Tie House’s OOH campaigns, Visit MOOH, the only OOH media intelligence agency in Egypt and The UAE.
