In times of adversity, finding inspiration and motivation can be the key to taking action and achieving our goals. In Greater Cairo's out-of-home spaces, an extraordinary campaign brings together the power of words and action, featuring a prominent public speaker and a well-known bank to support individuals in their pursuit of success. Mashreq Bank, though not commonly associated with outdoor advertising, made a notable appearance in 2021 in the UAE with a promotional campaign encouraging customers to Open a Happiness Account & Get Up To AED 2,000. Despite limited outdoor presence in Greater Cairo since 2018, today’s campaign has captivated audiences, proving its worthiness during the absence. In this breathtaking campaign, the streets of Greater Cairo showcase a stunning scene of a sunrise, mirroring the bank's name and logo. Complementing this picturesque setting is the appearance of Omar Samra, an adventurer, motivational speaker, and entrepreneur, ascending a mountain, symbolizing resilience and triumph over setbacks. The ad message is displayed in English and Arabic, emphasizing inclusivity and expanding its inspirational message to reach a broader audience. The powerful words read: Let your early setbacks and Send you above the highest peaks urges individuals to transform challenges into stepping stones towards success. The call to action is simple but impactful: Rise every day with Mashreq. Encouraging everyone to embrace determination, perseverance, and optimism as they pursue their dreams and aspirations. By merging the beauty of nature, the strength of the human spirit personified by Omar Samra, and the backing of Mashreq Bank, this out-of-home campaign resonates deeply with those seeking motivation and support to achieve their goals. It serves as a reminder that, no matter the obstacles, every new day brings an opportunity to rise above and conquer, one step at a time. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
