After the success of its last campaign, promoting its lightest all-natural milk, the top food and beverages brand, Lamar Milk is excited to announce the launch of its new campaign that has taken over the streets of Cairo promoting its lactose-free milk with eye-catching visuals. Lamar’s lactose-free milk campaign is designed to resonate with its target audience by using a simple and authentic approach. The use of Arabic language in the campaign highlights the lactose-free aspect of the milk and speaks directly to consumers who prefer products that cater to their cultural and linguistic identity. The background of people climbing a ladder and a farm with cows around, along with the milk box standing in the forefront, communicates the authenticity of the product and the care taken in its production. By showcasing the source of the milk and its quality, Lamar Milk is positioning itself as a brand that values transparency and quality. Overall, the simplicity, authenticity, and cultural relevance of the campaign are likely to appeal to the target audience and encourage them to try Lamar Milk's lactose-free milk. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
