Midea has recently announced the extension of its global partnership with Manchester City for a fourth term using OOH advertising. The campaign, unveiled in Dubai, featured an extensive Out-of-Home advertising strategy, visible in hoarding and uni-pole formats throughout the city. Midea's strategic decision to leverage OOH advertising in Dubai signifies a remarkable comeback for the brand after a two-year hiatus in the OOH scene since June 2021. Since the inception of their partnership in January 2020, Midea and Manchester City have been relentless in their endeavor to create memorable and impactful engagements for fans. Midea has formed a strategic partnership with Taqeef, a leading AC and cooling solutions provider. Taqeef will play a crucial role in representing the new series in the UAE and will be involved in its distribution and after-sales support. This collaboration aims to strengthen Midea's presence and ensure a seamless experience for customers in the region. The visuals of the OOH campaign are designed to inform and captivate audiences. The campaign prominently features a shot of the Manchester City F.C. team, holding the cherished Champions League trophy, along with the logos of Midea, Taqeef, and Manchester City. The background of the campaign predominantly consists of Manchester City's iconic light blue color, creating a visually appealing and cohesive brand experience. Two important messages, Champions of Cool and Official partner with Manchester City, are displayed on the campaign's background. These messages not only underline the strong partnership between Midea and Manchester City but also highlight Midea's commitment to cool technologies and innovative solutions. Learn more about more brands’ OOH campaigns’ details by visiting our Insiteopedia and navigating through its various sections.
