Cairo's out-of-home advertising scene is feeling refreshed with Reckitt's OOH campaign for Dettol's Cool Anti-Bacterial soap bar featuring the football player Hamdi Fathi. This campaign marks the first for Reckitt and Dettol in Egypt, and it is already making waves on the city's busiest roads and highways, with multiple OOH combinations appearing on the 6th of October bridge and the Ring-Road. The campaign's visuals feature an icy blue color scheme, with a clear focus on showcasing Dettol's Cool Anti-Bacterial soap bar alongside the taglines ``For a refreshing feeling” and “5°C lower”. The use of the cool blue color along with the refreshing messaging communicates the product's key benefits to consumers, making it a standout campaign in Cairo's OOH scene. Reckitt's story is one of innovation and achievement of scientific breakthroughs and revolutionary products, as well as pioneering social and environmental programs. From its earliest years, right up to the present day, Reckitt has used its business as a force for helping communities and people across the globe lead cleaner, healthier lives. The Dettol Cool Anti-Bacterial soap bar campaign is promoting a product that not only cleans but also refreshes, Reckitt is helping to keep people feeling cool and clean in the heat of Cairo's summer months. As the first campaign for Reckitt and Dettol in Egypt, this OOH campaign sets the bar high for future campaigns from the brand. Visit (MOOH), a dedicated OOH media intelligence agency in Egypt and The UAE and get more details about Dettol’s OOH campaign.
