DiDi Egypt, the ride-sharing service provider, has launched a new promotional out-of-home campaign in Cairo. This follows the brand's successful OOH appearance in its previous two awareness and branding campaigns in February 2023 and November 2022. The campaign, which utilizes different outdoor formats including digital out-of-home (DOOH), is designed to create a buzz and capture the attention of consumers in Cairo. The use of strong and vivacious orange color in the campaign is said to help people feel outgoing or even bold. People also often associate orange with optimism, confidence, enthusiasm, warmth, and agreeableness. The campaign's visuals focus on sending a promotional message to consumers. If the DiDi app doesn't provide a ride within two minutes of booking, the user will get a free ride. The brand's logo takes pride of place alongside a creative mobile mock-up for the app look, an alarm fixed on two minutes, and a car, all set against the brand's signature orange background. The campaign is aimed at promoting DiDi's commitment to providing its customers with fast and reliable ride-sharing services. By offering a free ride to customers who are not able to get a ride within two minutes, DiDi is demonstrating its dedication to ensuring a seamless and stress-free user experience. The use of DOOH in the campaign is particularly noteworthy, as it allows DiDi to target a specific audience at a specific location and time. Visit (MOOH), a dedicated OOH media intelligence agency in Egypt and The UAE and get more details about DiDi’s OOH campaigns.
