Shiseido's Live your age you feel campaign is a powerful message about the importance of feeling confident and beautiful at any age. The campaign features a diverse group of women who are all embracing their own unique beauty, regardless of their chronological age. The message is simple but effective: you are not defined by your age, so don't let anyone tell you otherwise. Live your life to the fullest and feel beautiful at every stage. The campaign has been met with widespread acclaim, with many people praising its message of empowerment and self-acceptance. It has also been credited with helping to change the way we think about aging, challenging the traditional narrative that aging is something to be feared or avoided. Shiseido's Live your age you feel campaign is a reminder that age is just a number and that we should all strive to live our lives to the fullest, regardless of our chronological age. Shiseido used digital screens in their latest OOH campaign as the DOOH solution is more engaging and attention-grabbing than traditional static billboards. Digital screens can be used to display dynamic content, such as videos and animations, which can help to capture the attention of passersby. Additionally, digital screens can be targeted to specific demographics, which can help Shiseido to reach their target audience more effectively. The campaign featured 3 products for lifting and regenerating the skin to match the campaign’s tagline. The products are Future Solution LX Total Regenerating Cream, Ultimune Power Infusing Concentrate Face Serum, and Vital Perfection. Digital screens are more eye-catching and engaging than traditional billboards. They can be used to display dynamic content, such as videos and animations, which can capture attention and hold it for longer. Digital screens can also be targeted to specific demographics, ensuring that your message is seen by the people who are most likely to be interested in it. Additionally, digital screens can be tracked to measure the effectiveness of your campaign, so you can see how many people are seeing your ads and how they are responding to them. Finally, digital screens can be used to generate leads and sales by providing information about your products or services and encouraging people to take action. It’s worth mentioning that Shiseido is a Japanese multinational cosmetics, skincare, and hair care company. It is the world's oldest cosmetics company, founded in 1872 by Arinobu Fukuhara. Shiseido has over 50,000 employees and operates in over 70 countries. The company's products are sold under a variety of brands, including Shiseido, Clé de Peau Beauté, Issey Miyake, and Nars.
