Rove Hotels, a Dubai-based lifestyle brand that caters to the young and young-at-heart, has launched an eye-catching advertising campaign in Dubai this summer. The campaign targets the second-largest population segment in the United Arab Emirates - young adults - and showcases the brand's commitment to sustainability, local art, and functionality. The Hospitality & Tourism provider has deployed summer-centric visuals on uni-pole spaces, featuring popsicle and ice cream stick designs that take the shape of gaming consoles, umbrellas, hearts, Ferris wheels, and shopping bags. These creative designs serve to highlight the brand's summer offerings, encouraging guests to play, chill, thrill, and shop this Summer of Rove. With its well-designed hotels in convenient locations, Rove Hotels offers a unique and authentic experience that appeals to both digital nomads and city explorers. The brand's focus on sustainability, local art, and functionality underscores its commitment to providing a memorable stay for guests. If you're looking for more summer-centric OOH campaigns in the UAE, consider checking out Hospitality & Tourism sector.
