Kasrawy Group’s recently launched OOH campaign for Citroen in Egypt, promoting the new Citroen C4 X. This marks Citroen's first OOH appearance in Cairo in two years, with its previous campaign featuring the megastar Amr Diab in December 2021. The latest campaign focuses on promoting the power of calm, with visuals that showcase the sleek and futuristic design of the new C4 X, along with the logos of Kasrawy Group and Citroen, Citroen Egypt's hotline and website on the bottom right, and for sure the tagline “The power of calm”. The campaign was seen in a variety of OOH formats, with the double-decker design containing the brand's logo alone on a blue background in the top ad face message, and the normal ad visual featuring the new car and all other relevant information on the bottom. On the other hand, the normal uni-pole featured the previously explained ad visuals with the new model exhibited in it, and all of the information on a white background, and also some normal uni-poles contained the brand's logo sole. The campaign's creative approach is aimed at highlighting the new Citroen C4 X's sleek and futuristic design. The visuals are designed to capture the attention of viewers and create a lasting impression on their minds, while also providing them with relevant information about the new car and how to get in touch with Citroen Egypt. Citroen Egypt's hotline and website are prominently displayed on the bottom right of the ads, making it easy for interested viewers to get in touch with the brand and learn more about the new C4 X. Visit MOOH, a dedicated OOH media intelligence agency in Egypt and The UAE, and get more details about Citroen’s OOH campaigns.
