Ayman Shahin Group has launched the first outdoor campaign for Moussy malt beverage in Cairo. This campaign comes after the group announced the opening of its first factory to produce Moussy in Egypt, with technical assistance from the Danish company Carlsberg, which owns the brand. This campaign follows Moussy's OOH appearance in August 2021, before opening a factory in Egypt. The outdoor campaign for Moussy is strategically placed in important areas and busy streets across the city, ensuring maximum exposure for the brand. The campaign features fresh visuals showcasing the different eight flavors of Moussy, alongside the brand's logo and the tagline, Taste More, Refresh More. 8 Delicious Flavors, all set against a bold red background. Moussy is a non-alcoholic malt beverage produced according to the original Swiss recipe. Each flavor has a distinctive Moussy taste, enhanced with tangy fruit essence. The eight flavors available include apple, lemon mint, strawberry, pomegranate, raspberry, lemon, peach, and Blueberry. With such a wide range of flavors, Moussy appeals to a diverse range of consumers, making it a popular choice across Egypt. The launch of the outdoor campaign for Moussy is a significant moment for the Ayman Shahin Group, as it marks the first step in the brand's journey to establish itself as a leading player in the Egyptian beverage industry. The technical assistance from Carlsberg in establishing the factory highlights the group's commitment to ensuring the highest quality standards for the production of Moussy. For more information about Moussy’s OOH campaigns, Visit MOOH, the only OOH media intelligence agency in Egypt and The UAE.
