Caffè Nero, the well-known coffee chain, is back in Dubai with another OOH campaign, using uni-pole and digital screens to showcase their brand and new products. This is not the first time the brand has launched an OOH campaign in Dubai, with previous campaigns in February 2023 and December 2022. This time, the focus is on introducing two new products, the mango smoothie and the coconut caramel latte. The OOH campaign is strategically placed on busy roads in the city, ensuring maximum reach for the brand. The visuals of the campaign are designed to showcase the new products along with the brand's logo, creating a strong brand presence in the minds of the viewers. Caffè Nero's philosophy is simple yet effective. The brand aims to provide premium Italian coffee to its customers, along with a warm and welcoming atmosphere, good food, and great personal service. This philosophy is reflected in the brand's OOH campaign, where the focus is not only on promoting the new products but also on creating a strong brand image that resonates with the customers. The addition of the mango smoothie and coconut caramel latte to the menu is a smart move by Caffe Nero, as it allows the brand to cater to a wider audience. The mango smoothie is a refreshing and healthy option for those looking for a non-coffee beverage, while the coconut caramel latte is a delicious treat for coffee lovers who enjoy a twist of sweetness in their beverage. Learn more about more brands’ OOH campaigns’ details by visiting our Insiteopedia and navigating through its various sections.
