June’s Market Insights report for the United Arab Emirates is here, with a focus on the dynamic out-of-home (OOH) industry activities in Dubai and Sharjah during June 2023. This thorough analysis aims to provide valuable insights into significant industry sectors and new advertisers that are using the OOH format. The report is intended to equip businesses operating in the region with valuable OOH market intelligence to help them make informed decisions. Key Events in June 2023 Several events were celebrated in June, including the ongoing summer season and the Feast of Sacrifice (Eid al-Adha). Several OOH campaigns have taken advantage of these anticipated events by promoting exclusive offerings for the upcoming busy season. Business Sector Analysis To match the on-ground market activities that are well-known to both professionals and non-professionals, we use the business sectors as categorized under the International Standard Industrial Classification (ISIC). Each brand is assigned to its respective advertiser and categorized under a specific industry segment. If one advertiser has multiple brands with different activities, we categorize each brand's business sector/industry separately, rather than reflecting the owner advertiser's industry on the brand. According to these criteria, the following report will provide further explanation of the most active business sectors in the OOH/DOOH industry of the United Arab Emirates. Entertainment The OOH spaces in Dubai and Sharjah are effectively displaying the wide variety of entertainment options available to residents. In June 2023, there was a 2% increase in the total number of campaigns compared to May, indicating a noticeable rise. Most Used OOH Format In the UAE's entertainment sector, digital screens remain the preferred format with a usage rate of 81%, and there was a noticeable 31% increase in its usage in OOH campaigns compared to May 2023. Foodservice There has been a noticeable decline in out-of-home (OOH) advertising campaigns specifically targeting the foodservice industry compared to the previous month. The data shows a 3% decrease in the number of OOH campaigns aimed at promoting foodservice businesses. Most Used OOH Format A change in the preferred out-of-home (OOH) advertising medium among foodservice businesses in the current month compared to the previous month. Digital screens have emerged as the most commonly used OOH medium in 85% of advertising campaigns. Fashion Wear The arrival of summer brings with it new collections and special discounts, making it a prime time for outdoor advertising. As a result, there has been a noticeable increase in OOH advertising campaigns compared to the previous month. Specifically, there has been a 3% increase in the number of OOH campaigns, indicating that marketers are capitalizing on the season's promotional opportunities. Most Used OOH Format It appears that the Uni-pole format is the preferred OOH format in the sector. In fact, the Uni-pole format was used in 71% of the campaigns within the sector. Read about the New Advertisers and the conclusion on our website. New Advertisers on OOH During the month of June 2023, four previously unseen advertisers launched their debut outdoor advertising campaigns in Dubai and Sharjah. Foodservice Jaffer Bhais Jaffer Bhais, a renowned food brand known as The Biryani King of Bombay for five generations, has made its debut in Dubai's outdoor advertising spaces. The brand is emphasizing its ability to maintain its signature taste and quality in its new campaign. Real Estate In June, out-of-home (OOH) advertising campaigns in the city showcased various residential projects that were developed to meet the needs of the city's inhabitants. These projects were the focus of 100% of the OOH campaigns, indicating a strong emphasis on promoting real estate and housing in the region. The Luxe Developers The Luxe Developers has introduced its first real estate project, Oceano, to the public through billboards in Dubai's outdoor spaces. Automotive In Dubai and Sharjah, the sport utility vehicle (SUV) is the favored choice of vehicle type, as is evident by the 100% promotion of electric and hybrid vehicles in this class in outdoor advertising campaigns. BYD BYD, in partnership with Al-Futtaim Electric Mobility Co, enters the UAE market on March 15, 2023. In anticipation of this launch, the company has launched its first outdoor advertising campaign to showcase its latest electric sport utility vehicle (SUV), the all-new Atto 3. Hospitality & Tourism The Hospitality & Tourism sector appears to be less active this month, as the OOH campaigns are 3% less than May 2023. The Ritz-Carlton Residences The Ritz-Carlton Residences Dubai Creekside has initiated its inaugural awareness campaign, showcasing its luxurious accommodations and various residential spaces available for customers. Conclusion In conclusion, the Market Insights report for June 2023 has provided valuable information on the out-of-home (OOH) industry activities in Dubai and Sharjah. The report has highlighted the most active business sectors, including entertainment and fashion wear, and the preferred OOH formats for each sector. It has also provided information on new advertisers who have entered the market and launched their debut OOH campaigns. The report aims to equip businesses operating in the region with valuable OOH market intelligence to help them make informed decisions.
