Edita just launched a new product, which is the normal Twinkies but bigger and the filling is double, under the name of “Double Cream”. This brand is a successful internationally since April 6, 1930. Also, the brand has been a huge success in Egypt. For example, the previous campaign starred by Akram Hosny was released back in 2022. The campaign execution is proof that simplicity can be enough to help in the campaign’s success. The campaign’s artwork shows everything the brand needs to announce, the famous snack cake placed on the left side while on the right side, the billboard announced the product’s name and the claims the product will offer. Which is doubling the filling under the name “Double Cream” It’s worth mentioning that the campaign copy is in Arabic to guarantee the broadest audience. Moreover using the term “Double Cream” which is a local term most Egyptians use to describe a product with extra creaminess. When it comes to the colors of the billboard you can spot a big white milk splatter to represent the creaminess with a navy blue background. The geo-distribution of this campaign is wide and diverse, as you can spot it on busy bridges such as the 6th Oct Bridge, highways, and suburbs like Zamalek. This geographical distribution draws attention that the advertiser is targeting a wide audience and also a diverse demographic. If you want to know more about Food & Beverage in Egypt, you can access our Insiteopedia, and for learning more about the outdoor campaign, check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analytic system active in Cairo and Dubai.
