Ras El Hikma on Egypt's North Coast has become a popular destination, attracting major real estate developers to create numerous coastal villages and resorts. One of the most notable developments is Playa by NewGiza, showcasing tranquil living and a diverse range of activities. The most recent OOH campaign showcases NEWGIZA's The Collection, which promises the highest standard of apartment living in West Cairo.\r\nAs summer is here and vacationers search for their next travel destination, Playa is being promoted on multiple billboard formats through an out-of-home advertising campaign that features black and white colors to emphasize NEWGIZA's clarity and transparency. The visuals highlight the stunning sea view and various activities available, making it an ideal location for those seeking a refreshing and exciting vacation experience.\r\nWith its beautiful beaches, pleasant weather, and upscale resorts, Ras El Hikma is a prime destination for those looking to escape the hustle and bustle of city life. \r\nCheck out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.