Orange Egypt has launched a new OOH campaign in Greater Cairo that is sure to leave a lasting impression on its customers. The campaign, titled Be happy, you'll win anyways, features the popular star Ahmed Saad in a summer-themed OOH ad that uses different formats to capture the attention of passersby. Orange is a brand that is known for its strong participation and position in the OOH market in Egypt. As an example, the advertiser is always deploying more than one campaign in a quarter, which is a testament to its commitment to ensuring that its brand remains top-of-mind for its customers. The new campaign is a continuation of Orange's successful OOH strategy, which has seen the brand partner with some of Egypt's most popular stars to promote its products and services. In May 2023, Orange launched a campaign featuring the star Karim Mahmoud Abd El Aziz. In January 2023, Orange's campaign also featured Ahmed Saad. The campaign visuals are centered around promoting Orange's 20 Million EGP cash-back offer, with the star Ahmed Saad featured in a beach setting with orange vibes. The brand's logo is also prominently displayed, along with a call-to-action to scratch the card and go to my Orange App to be a winner. The campaign visuals use a variety of OOH formats, ensuring that the campaign is visible to a wide audience, no matter where they are in the city. Check out the telecommunication and more industries’ OOH campaigns on our Insiteopedia and visit MOOH to get more information about Orange’s OOH campaigns.
