As the summer approaches, brands always work on creating products that help them to match seasonal changes. Frida’s campaign is a perfect example of that. The home care products brand just published a new out-of-home (OOH) campaign to promote their summer scents. It’s worth noting that the previous campaign was about their personal care range such as shower gels and shampoos. \r\n\r\nThe campaign’s artwork is the perfect example of summer breezy vibes, with beach umbrellas and the clear blue sky in the background to send the impression of summer scents to passersby without saying much.\r\nThe copy is matching the vibes of the campaign, as it states that “Frida will change the vibes” to deliver the message. By tailoring the language and messaging to the specific needs and interests of the target audience, the campaign can be more effective at capturing attention and driving conversions.\r\n\r\nThe geo-distribution of the campaign was targeting busy areas such as the 6th Oct bridge, and this distribution can be explained as the brand targets the public audience who are interested in the product yet they are on a budget, but actually the campaign wasn’t only in Greater Cairo as the air fresheners company decided to promote their products in other governorates. The used language in the campaign which was Arabic, confirms that the brand targeting the widest audience to spread the message.\r\n\r\nADFridal’s Frida has done it once again! Frida now is not just an air freshener brand, it’s in almost every Egyptian house that has been really successful in Egypt because it offers a variety of products that appeal to a wide range of consumers. The brand's cosmetics & personal care and home care products are popular because they come in a variety of scents, and they're effective at eliminating odors. Frida also offers a line of cleaning products that are gentle on surfaces but effective at cleaning. The brand's candles are also popular, and they come in a variety of scents and sizes. Overall, Frida offers a variety of products that appeal to a wide range of consumers, and that's why I think the brand has been so successful in Egypt. You can learn more about Frida's other products from this link.\r\n\r\nADThe campaign succeeded in presenting the air fresheners’ new scents as they used static billboards along with the digital solution. The use of static billboards and digital solutions in the air fresheners' campaign proved to be a successful strategy for presenting the new scents to the target audience. By utilizing static billboards, the campaign was able to reach a wide audience and create a lasting impression through eye-catching visuals and concise messaging.\r\nThe digital solution, on the other hand, allowed for a more interactive experience with the audience. Through the use of mobile devices, users could engage with the campaign and explore the new scents in a more immersive way. This helped to create a sense of excitement and anticipation around the product launch and encouraged users to share their experiences with others.\r\nOverall, the combination of static billboards and digital solutions allowed the air fresheners' campaign to effectively reach and engage with their target audience. By utilizing multiple channels and formats, the campaign was able to create a cohesive and memorable brand experience that resonated with consumers.\r\nCheck out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.