Egypt’s biggest publicly traded developer Talaat Moustafa Group has recently upgraded their OOH campaign for residential mega project Madinaty in New Cairo.

The new city of international standards has renovated its artwork and messages on the roads of Greater Cairo, with new ad copy that emphasizes “the true definition of the integrated life” and the development’s slogan “a new lifestyle”, and different images of the project that showcase its mega size and variety of home units.

Launched during the second half of October, the new ads replace the previous campaign that our team reported back in March on the regular locations of the group, with uni-poles, double-decker poles, and Triple-extended poles across the Greater Cairo.

Madinaty upgrades outdoor campaign-00Madinaty upgrades outdoor campaign-01
Madinaty upgrades outdoor campaign-00Madinaty upgrades outdoor campaign-01

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