Sting Energy Drink, a popular Egyptian beverage brand, subsidiary of PepsiCo, has recently launched a new outdoor advertising campaign featuring the renowned singer and actor Mohamed Ramadan. The campaign has taken the streets by storm, and the brand has received a great deal of attention from the public. Following their prior appearance, the outdoor campaign features large billboards and posters showcasing Mohamed Ramadan holding a can of Sting Energy Drink, with the tagline king of the night! The campaign is aimed at promoting the brand's energy-boosting properties and positioning it as the go-to drink for people who need a quick boost of energy to keep going throughout the day, and in this case, at night. The outdoor campaign has been rolled out in major cities across Egypt, including Cairo, Alexandria, and Giza. The billboards and posters are strategically placed in high-traffic areas such as major highways, and public transportation stations, ensuring that the brand message is seen by a large number of people. The prominent use of the color red in the ads is designed to convey a sense of energy, excitement, and passion. Red is a bold and attention-grabbing color that is often associated with strength, power, and vitality. It is a popular choice for brands in the food and beverage industry, as it can stimulate the appetite and create a sense of urgency in consumers. For energy drink brands in particular, red is a common color choice as it can convey the message of a quick and powerful energy boost. In the case of Sting Energy Drink, the color red is also consistent with the brand's existing visual identity. The brand's logo features a stylized 'S' in red and black, and the can itself is primarily red with black and white accents. By using red as the dominant color in its outdoor campaign, Sting is reinforcing its brand identity and helping to create a strong visual association between the color and the energy-boosting properties of the drink. Another thing that has been noticed in the campaign's artwork, is the style of illustrations which is engraving. Engraving is a traditional graphic design technique that involves etching a design onto a surface, typically metal, wood, or stone, and is famous in the coin-making industry. The resulting etched lines create a specific texture and shading effect that can be used to create visually striking artwork. When it comes to Out-of-Home (OOH) advertising, engraving can be a particularly effective design choice because it creates a sense of timelessness and sophistication. By deploying the engraving style on OOH artwork, designers can create a sense of depth and texture that draws the viewer's eye, while also conveying a sense of quality and craftsmanship. Check out more industries’ OOH campaigns on our Insiteopedia and visit MOOH to get more information about OOH campaigns.
