After their previous campaign, in an effort to promote its diverse tourism offerings, Visit Saudi has recently launched a captivating out-of-home campaign in Dubai. The visually striking campaign showcases the beauty and allure of two cities, Aseer and Jeddah, through a series of modern-themed ads featuring young male and female models cruising on bikes amidst breathtaking landscapes and safari-like environments. The Saudi Welcome To Arabia campaign stands out by relying on the captivating power of nature rather than vibrant colors or bold designs. The stunning sceneries take center stage, drawing viewers into the natural wonders of Saudi Arabia. Each ad presents a different landscape, ranging from lush greenery to exciting desert scenes, highlighting the country's rich diversity and range of experiences. The inclusion of young models adds relatability and excitement, encouraging potential visitors to envision themselves embarking on unforgettable journeys in these picturesque destinations. This visual narrative appeals especially to the younger generation seeking immersive and authentic travel experiences. The campaign strategically places phrases like Rethink Summer and Don't Travel Far to capture the passerby audience's attention. By showcasing the beauty of Aseer and Jeddah, Saudi Arabia positions itself as an enticing destination for tourists seeking unique adventures and cultural experiences. Unfolding throughout Dubai, the campaign sparks curiosity and inspires residents and tourists to consider Saudi Arabia as their next travel destination. Leveraging Dubai's status as a vibrant travel hub, Saudi Arabia ensures maximum exposure and reach for its captivating OOH campaign. Overall, the Visit Saudi campaign successfully showcases the allure of Aseer and Jeddah while inviting travelers to explore the country's hidden gems and vibrant cultural tapestry. Through its innovative approach, captivating visuals, and focus on natural beauty, Saudi Arabia entices visitors to experience the diverse tourism offerings the country has to offer. This campaign was revealed in the first week of July in Dubai on hoardings and digital screens.
