Pizza Hut’s newest campaign is about their handmade sourdough pizza, which is actually a repost of a previous campaign that was posted on October 2022. The campaign before this current one was about their newest product, Melts, which was a successful product launch. This campaign is offering two handmade sourdough pizzas with four salads and 1 liter of a soft drink and wedges under the name of “The Double Offer” but the interesting part is that the renowned pizzeria didn’t mention the cost of this offer. As the offer’s price is a crucial point to prove that the fast food chain actually offers a “Promotion”. The reasons behind not featuring the price may refer to multiple facts, as they may want to generate curiosity among potential customers, reserve the right to change the price, keep the price confidential from competitors, or focus on the product's features and benefits instead of the price. Ultimately, it depends on the brand's marketing strategy and goals. It’s worth mentioning that it’s not the first time that Pizza Hut execute a trick on billboards, as last March Pizza Hut put three pizzas and the price of one pizza in a big font, while in a smaller font, it says “per one pizza” to grab the attention of the audience and tackle their curiosity. The campaign is placed on highways and busy areas to make sure that the campaign reaches all target audiences, moreover, the campaign uses static billboards and digital screens for the same reason. If you’re eager to know more about the other foodservice industry brands, visit Insiteopedia and be on top of the latest campaigns. You can also check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
