As the summer season kicks off, many people are eager to travel and explore new destinations. In Egypt, popular destinations such as Alexandria, Sharm El Sheikh, Hurghada, and the North Coast are attracting both locals and tourists with their unique experiences. To make travel even more enjoyable, Mastercard is using Greater Cairo's out-of-home spaces to advertise the hotel booking benefits available through their Priceless. However, Priceless is not limited to benefits in Egypt alone. In fact, as the outdoor campaign runs in Cairo, Mastercard is also advertising the campaign on out-of-home spaces in Dubai. Priceless is exclusively for Mastercard holders and offers access to unique experiences and discounts worldwide, encouraging meaningful moments with loved ones and creating lasting memories. The visuals used in the current campaign showcase all the benefits that Mastercard holders can enjoy, with the caption Discover hotel stays you've only dreamed about and an image of an individual getting ready for their next trip by the beach, made possible with Priceless benefits. With Priceless, Mastercard continues to offer its cardholders unique opportunities to break free from their routines and create unforgettable memories with loved ones. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
