Expo City Dubai has risen on Dubai’s digital billboards, making it on the scene once again after their appearance for their Fan City Event. By using both images of its properties and families on the billboards, they are able to showcase the livability and appeal of its developments, while also appealing to potential buyers who are looking for properties that can accommodate their families' needs and desires, creating an emotional connection with potential buyers. By showing people and kids enjoying the amenities and spaces of their properties, Expo City Dubai can help potential buyers envision what it would be like to live in those properties and create a sense of aspirational living. The ad copy Live in the city we built for the world, and now for you emphasizes their reputation for building world-class, iconic properties that attract visitors from around the world. By inviting people to live in the city we built for the world, Expo City Dubai is positioning its properties as being at the centre of Dubai's global appeal. At the same time, the real estate brand also emphasizes their commitment to providing high-quality properties for residents of Dubai. By saying and now for you, they are suggesting that its properties are not just for tourists and visitors, but are also designed to meet the needs and desires of people who call Dubai home. Their call to action for this ad is to “Visit Expo City Dubai Sales Centre”. This campaign was revealed in the first week of July in Dubai on digital screens.
