PepsiCo's Mirinda Plus has done it again! The popular soft drink brand has launched an outdoor advertising campaign in Greater Cairo. Featuring brand ambassadors Huda El-Mufti and Aly Kassem, the campaign can be seen in many locations, including Zamalek, the 6th of October bridge, and more. This latest campaign follows Mirinda's successful OOH campaign in September 2022, and let's not forget that the Mirinda Plus OOH campaigns’ journey started as early as June 2021. It's clear that PepsiCo's brands are always on Cairo's streets, and the company is making a noticeable OOH participation with tremendous efforts. The campaign's visuals are full of life and colors derived from the product's different flavors. The three different product flavors, Pomegranate, Tangerine, and the new Lemon Mint flavor, are showcased together on some of the ad copies along with the brand's logo. Other ad faces feature the ambassadors along with the tagline A sting that turns the place upside down. And some ad faces were for each flavor alone. Check out each industry’s OOH campaigns on our Insiteopedia and visit MOOH to get more information about Mirinda’s OOH campaigns.
