In honor of World Vitiligo Day, Make Up For Ever decided to launch a DOOH campaign to raise awareness of this skin condition using the remarkable appearance of Jasroop Kaur Singh and Francesca Prini. Make Up For Ever has been recognized for its efforts to be more inclusive and diverse in its advertising campaigns, and choosing Jasroop and Francesca who are models with vitiligo is just one example of this. The campaign is displayed on digital screens as a way to grab the attention of a wider audience and promote its message of inclusivity and diversity. The campaign’s copy is powerful and helps the objective, the copy simply says “Vitiligo: Together” to drop highlight that diversity has a vital role in unity. With a close-up of the models' faces using bold and manifest colors. And annexed with a definition of the skin condition to add extra depth to the awareness campaign. The Cosmetics brand didn’t stop by publishing the campaign in OOH, masterclasses offered by the Make Up For Ever team of make-up artists, also present in-store, trained to advise customers on new make-up routines. It’s worth mentioning that since 2018, Make Up For Ever has partnered with French Association for Vitiligo to raise awareness and offer support through makeup. Last but not least, the campaign’s launch was on the 4th week of June coinciding with World Vitiligo Day which was on June 25th. If you’re eager to know more about the other Cosmetics industry, visit Insiteopedia and be on top of the latest campaigns.
