Get ready, UAE! Hardee's has just announced the launch of their latest sandwich creation, the Doritos Crunch. This mouth-watering sandwich is made by adding sweet chili pepper blue Doritos and is sure to be a hit among foodies and fast food enthusiasts alike. The announcement of this new limited-time offering was hard to miss, with hoarding, mega-coms, and lampposts featuring the campaign visuals popping up all over Dubai and Sharjah. The Doritos blue background, paired with the iconic Hardee's and Doritos logos, is enough to make anyone's mouth water and stomach grumble with anticipation, and let us not forget the 100% hand-breaded real chicken filet, covered in a layer of crunchy Doritos breading with Sweet Chili Pepper seasoning displayed on the OOH. This campaign was first seen in the fourth week of June 2023, following Hardee's highly successful Gold Rush sandwiches campaign earlier this year. With such noticed OOH activity in the UAE, it's no wonder that Hardee's is quickly becoming a household name in the fast food scene. The Doritos Crunch sandwich is an exciting addition to Hardee's menu and is sure to be a fan favorite. The combination of the sweet chili pepper blue Doritos with Hardee's signature burger and toppings is a match made in fast food heaven. And with the limited-time availability, you won't want to miss your chance to try it before it's gone. See more of Americana Group’s OOH campaigns for Baskin Robbins, KFC, Pizza Hut, and for many more brands’ OOH coverage and details, visit our Insiteopedia.
