During July, it’s known that Amazon releases prime day internationally, which means that the campaign we’re reviewing is a global campaign. Amazon has been always known for its active OOH appearance, as the previous campaign proves that Amazon is keen on appearing all the time which will effect positively in the buying decision of the target audience. The campaign is displayed on static billboards and digital screens to ensure the campaign will reach the broadest audience possible. The artwork says everything you need in a campaign, as the eCommerce platform puts the dates of the prime day and a visual of a parcel alongside the domain name and the financial benefits that you can get if you used Banque Misr and MasterCard to get an extra 20% and you can get a 6 months payment installments when using CIB cards. The geo-distribution of the campaign was wide as the campaign has been spotted in Greater Cairo including Cairo and Giza. It’s worth mentioning that Prime Day was first held in 2015 as a celebration of Amazon's 20th anniversary, and it has since become one of the biggest shopping events of the year. In addition to the discounts, Amazon also offers exclusive product launches and special promotions during Prime Day. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
