The digital payments industry in the UAE has been experiencing rapid growth, thanks to the increasing popularity of e-commerce, mobile payments, and contactless transactions during the pandemic. Consumers are turning to digital wallets and mobile payment apps for secure and hassle-free transactions. Recently, Etisalat by e& introduced UTap on Dubai's DOOH, a new payment solution aimed at easing payment processes between Dubai's businesses.\r\nThe telecom giant, which serves over 11 million customers, has identified pain points faced by businesses and developed this new product to help streamline payments. The campaign, which was showcased on Dubai's digital screens, featured minimalistic visuals highlighting how businesses can accept payments using their smartphones or smartwatches with the tagline Business payment solutions made easy. Notably, the merchant acquiring the payment solution is Network International, a leading financial service provider that enables digital commerce in the MEA region. \r\nWith over 300,000 registered businesses in Dubai alone, UTap offers a simple and effective payment solution that can greatly benefit businesses of all sizes. The introduction of UTap is a significant step towards further digitizing the payments industry in the UAE.\r\nIt’s worth mentioning that e& is known to be very frequent in using Dubai and Sharjah’s out-of-home spaces the most recent appearance was on the fourth week of June. The campaign focused on highlighting the rewards Etisalat prepaid users can enjoy with Wasel Flexi.\r\nGet to know about the Financial Service Industry in the UAE here.