Federer's accomplishments as a sports icon and his connection to Switzerland make him an ideal representative of the country, he has lent his star power to the Switzerland campaign, as he has been a prominent figure in their OOH campaigns for years, it follows their last OOH advertisement in June 2022, it has been an overwhelming success in capturing the attention of global audiences by combining Federer's international renown with Switzerland's natural beauty. So take a cue from Roger this summer and explore the best of Switzerland - in-one ticket have an unlimited trip on premium panoramic trains The I Need the train ride of a Lifetime to Switzerland advertisement showcased on the media 247 hoarding & unipoles serves as a window into the diverse and enchanting aspects of Switzerland's inspiring landscape It takes viewers on a visual journey, capturing the picturesque Alps, and charming villages, Through the eyes of Roger Federer, the advertisement highlights the country's unmatched natural beauty and rich heritage, The visuals have effectively positioned the country as a dream destination, offering a glimpse into the adventure, relaxation, and exceptional quality of life that await visitors. Discover the scenic routes of Switzerland on The Grand Train Tour of Switzerland, and Join Roger Federer When he’s off the court, Federer’s ideal getaway is Switzerland. The Switzerland campaign was unveiled in the fourth week of June, Check out our Insiteopedia to learn more about the Hospitality & Tourism industry and its OOH campaigns!