Dubai, get ready for the biggest shopping event of the year! Amazon UAE's Prime Day is just around the corner, and they’re bringing you amazing deals you won't want to miss.\r\nThe eCommerce brand is hyping up Dubai’s OOH audience for their highly anticipated Prime Day, offering a unique opportunity to save money on a wide range of products and services. By launching a huge OOH campaign after their previous one, Amazon is attracting people like fireflies in this global campaign! \r\n\r\nAmazon UAE's Prime Day is a two-day annual shopping event exclusively for Amazon Prime members. During Prime Day, Amazon offers its members incredible deals and discounts across a wide range of products, including electronics, fashion, beauty, home and kitchen, and much more on its mobile app.\r\n\r\nPrime Day is occurring on the 11th and 12th of July, featuring a variety of special offers, lightning deals, and exclusive launches. Amazon Prime members have access to these deals and discounts ahead of non-Prime members, giving them a head start on saving money on their purchases. In addition to the great deals, Prime Day also offers a range of other benefits for Prime members, including free and fast shipping, access to exclusive content on Prime Video and Prime Music, and early access to select lightning deals. \r\n\r\nThe visuals declare “Sponsored by Nivea”, as part of a co-branding or cross-promotion strategy. As a global brand with a strong presence in the beauty and personal care market, Nivea is leveraging its reputation and customer base to drive awareness and engagement for Amazon Prime Day among its own audience. It’s also announced that there is an extra “20% off” when using a Mastercard or ADCB card.\r\n\r\nThis campaign was unveiled in the first week of July in Dubai on hoardings, digital screens, lampposts, mega-coms, uni-poles, and bridge billboards.