Procter & Gamble (P&G) has launched a new Out-of-Home campaign in Cairo for its popular anti-dandruff shampoo brand, Head & Shoulders. This is the first time that Head & Shoulders has appeared on an OOH campaign in Cairo, and it is being launched in parallel with P&G's OOH campaign for Always, which was also launched in July 2023. The Head & Shoulders OOH campaign can be seen across different types of OOH media, including Digital Out-of-Home. The campaign visuals are simple yet mesmerizing, using Head & Shoulders' two favorite colors as the visual core: blue and white, along with the brand's logo and product. Some of the OOH campaign visuals feature a perfectly haired male model holding the Head & Shoulders shampoo, while all formats showcase the tagline Dandruff gone, Confidence appears. Head & Shoulders is an American brand of anti-dandruff and non-dandruff shampoo produced by P&G. It was introduced in the United States on New Year's Day 1961 at midnight and is based in Manhattan, New York City. The new Head & Shoulders OOH campaign in Cairo is a perfect example of how a brand can effectively communicate its message through OOH media. The campaign's tagline Dandruff gone, Confidence appears is a clear message that resonates with the brand's target audience. Get to know more about P&G’s OOH campaigns and more by visiting MOOH.
